Starting next year, we want to reach the country’s retail chains

“We can be listed nationally, but the crop has to be rich in order to be able to retain old customers and retail.”

Aronia natural juice producer Nectandru aims to hit retail chains in the country next year, when the crop is big enough to allow them to expand their sales, says Edward Fishett, the company’s founder. Currently, Nectandru sells its products through pharmacies, grocery stores, grocery stores and other similar stores.

“We are not currently listed in retail. We want to go into retail next year because then we will have the farm infrastructure that will allow us to do that. We could be listed nationally, but the farm has to allow us to do that, so the The harvest is rich so that we can retain our old and retail customers. During the business fair “Invest in Romania!”, presented by ZF in partnership with CEC Bank, Edouard Fichet said during the business fair, “We are in talks with some retailers, they are open to cooperation with us.”

Aronia juice is frequently sought after in the pharmaceutical market, and Nectandru is trying to move it to its HoReCa division, where the market is growing, according to company figures.

“We have collaborations with many restaurants where chefs use it to prepare meat sauces, and we have collaborations with bartenders where it is added to some cocktails,” Fishett says.

The company also wants to export its products in about four years, after increasing its presence in the local market. Currently, Nectandru has more than 200 customers in Romania.

“We have not exported yet, and we are trying to position ourselves better in the Romanian market, to be present in more places. We intend to go out for export in 2024. Germany has been looking at us for some time, but we still have a long way to go,” explained founder Niktandro.

Nectandro grows chokeberry bushes on an area of ​​10 hectares in the municipality of Girov, Neam County. Growing one hectare of chokeberry berries requires an average cost of about 20 thousand euros, the crop bears fruit in the second year, but reaches maturity in 7-8 years.

“We came up with an investment of 450 thousand euros on land, planting, grooming, fencing, fencing equipment, processing equipment, hair care equipment. The investment started around 20 thousand euros. We also got the help of banks, but most of the money came from our own sources. I did not encounter No problems when I sought help from banks, but this year I had some discussions with representatives of some banks and they were more hesitant about the business,” adds Edward Fishett.

So far, the pandemic has affected the company’s sales by 50% because pharmacies and grocery stores have been selling juice more difficult during this time.

“The epidemic came out of nowhere. Fortunately for us, about 80% of the juice stock has already been delivered to customers when the lockdown period was imposed in Romania. The epidemic forced us to go online as well. For now, we are still in the beginning, we are adapting, we are working on Online part and we will be more online as soon as possible. We sell 30-40 liters of juice per month online”, concludes founder Nectandru.

Nectander in numbers

€450,000 So far the company has invested in land, farms and work equipment. The investment started around 20 thousand euros.

20,000 euros is the average cost of planting one hectare of chokeberry berries.

► 10 hectares is the area where the company grows strangling bushes.

► Nectandru has 200 customers in the local market.

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